Headhunting at Work: Our Team's Journey to Filling a Senior Media Buyer Role in 35 Days
35
days
to hire
10
candidates
delivered
Marketing
The labor market within the performance marketing field is highly competitive. That is why marketologists’ vacancies are usually complicated and require a specific headhunting approach. However, THE GRAVITY AGENCY is not afraid of challenges. Here is how we hired a senior media buyer with narrow niche experience in less than 2 months.
CliQ Online is a performance marketing agency that has been operating in the market since 2014. CliQ Online has a highly skilled media-buying team that works with unlimited spending budgets and provides only premium and fraud-free traffic for their partners’ offers.
Senior Media Buyer Profile
In April 2024, CliQ Online decided to extend its portfolio of sources and hire a skilled Media Buyer.
The ideal candidate should have 3+ years in media buying within the narrow performance marketing niche, expertise with 100K+ spending budgets.
Sourcing Strategy
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We used our internal base of candidates with required expertise because THE GRAVITY AGENCY has a long track record in hiring these specialists.
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We conducted in-depth competitor research to identify performance marketing agencies with strong media-buying teams;
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The initial customer request was to find a media buyer in Ukraine, but we convinced hiring managers to scale our search locations to European countries where the expected experience is well-developed to extend our funnel (Germany, Spain, Portugal, Cyprus, Malta, Czech Republic, Bulgaria, Romania, Serbia).
Results
89
longlist
candidates
10
candidates
delievered
7
candidates
interviewed
35 days
time to close
Some Advice
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Use any possibility to scale the funnel for narrow niche vacancies.
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Be flexible. If a candidate’s expertise looks like a perfect fit, be ready to meet a candidate’s expectations in terms of remuneration, bonuses, a part-time consultancy option, perks, and bonuses.
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Be persistent and patient. Your outreach approach should include regular follow-ups from different sources of communication (LinkedIn, email, Skype, and, in exceptional cases, WhatsApp).
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Support your initial messages with a presentation illustrating the company’s achievements and value proposition.